We call it history marketing. In Washington D.C. they call it heritage management. Of course, clients in the US and Germany worry about different pitfalls when looking back on their company’s culture and heritage. Apart from that, there are not many differences between Jason Dressel, CEO of history factory, and our humble selves. Instead, Andreas, our history research team leader, and host Bettina happily discovered a lot of similarities on both sides of the pond – e.g., the transformation of a company’s heritage into a better performance, digging up golden nuggets, and a need for new narratives about founding figures.
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